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		<title>When Dreams Speak: Listening to the Whisper of Your Hidden Self</title>
		<link>https://tiinaurm.com/en/when-dreams-speak-listening-to-the-whisper-of-your-hidden-self/</link>
		
		<dc:creator><![CDATA[Tiina]]></dc:creator>
		<pubDate>Wed, 02 Jul 2025 13:59:56 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Dreams]]></category>
		<category><![CDATA[Shadow work]]></category>
		<category><![CDATA[Subconscious]]></category>
		<guid isPermaLink="false">https://tiinaurm.com/?p=3353</guid>

					<description><![CDATA[<p>Have you ever woken up from a dream that lingered like a riddle, refusing to fade with the morning light? [&#8230;]</p>
<p>The post <a href="https://tiinaurm.com/en/when-dreams-speak-listening-to-the-whisper-of-your-hidden-self/">When Dreams Speak: Listening to the Whisper of Your Hidden Self</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Have you ever woken up from a dream that lingered like a riddle, refusing to fade with the morning light? So many of us brush our dreams aside as nonsense — random leftovers of the mind. But what if each dream is a doorway? What if, in sleep, your subconscious is handing you the keys to unlock the parts of you that you’ve kept buried for too long?</p><p>Carl Jung believed our dreams are not just stories spun by chance, but messages from the depths of the psyche — alive with symbols, archetypes, and forgotten truths. In Jungian psychology, the dream is not something to be solved like a puzzle but something to be <em>entered</em> — a landscape where our hidden selves come to meet us.</p><p>When we dream, the conscious mind loosens its grip. What steps forward is the <em>Shadow</em> — those parts of us we’ve denied, rejected, or feared. These shadow figures can appear as unsettling characters, animals, strangers, or even familiar faces behaving strangely. They come bearing news: that we are more than what we show the world. That our anger, desire, wildness, and deep longing hold gold, if only we dare to look.</p><p>Interpreting dreams is not about dictionaries of symbols — it’s about relationship. Your subconscious speaks in a language that is uniquely yours. A snake might mean terror for one person, transformation for another. The house you dream of might be the architecture of your own soul — with locked rooms that ache to be opened.</p><p>When we begin to listen to our dreams, we begin to reclaim parts of ourselves we thought we had lost. A dream can guide us to the passion we buried to please others. It can show us the courage we forgot we had. It can reveal grief that needs to be held, or a vision of a future self calling us to expand beyond the life we know.</p><p>Working with dreams is an act of inner expansion. It invites us to meet the Shadow not as an enemy but as a guide. To stand in the mirror of our subconscious and say: <em>Yes, I see you. I will not turn away.</em></p><p>So tonight, as you drift into sleep, try this: Keep a notebook by your bed. When you wake, write down anything — an image, a word, a feeling. Let it speak to you throughout the day. Ask it what it wants you to know. Be curious. Be gentle. Be brave enough to listen.</p><p>Your dreams are not random noise — they are the oldest language you know. And they are always waiting for you to remember.</p><p>The post <a href="https://tiinaurm.com/en/when-dreams-speak-listening-to-the-whisper-of-your-hidden-self/">When Dreams Speak: Listening to the Whisper of Your Hidden Self</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
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		<title>Archetypes: The fool</title>
		<link>https://tiinaurm.com/en/archetypes-the-fool/</link>
		
		<dc:creator><![CDATA[Tiina]]></dc:creator>
		<pubDate>Sun, 04 May 2025 15:07:29 +0000</pubDate>
				<category><![CDATA[Archetypes]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tarot]]></category>
		<category><![CDATA[archetypes]]></category>
		<category><![CDATA[fool]]></category>
		<category><![CDATA[growth]]></category>
		<guid isPermaLink="false">https://tiinaurm.com/?p=3336</guid>

					<description><![CDATA[<p>Don&#8217;t you admire people who can reinvent their lives, always following their heart, passionate about what they are doing? People [&#8230;]</p>
<p>The post <a href="https://tiinaurm.com/en/archetypes-the-fool/">Archetypes: The fool</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Don&#8217;t you admire people who can reinvent their lives, always following their heart, passionate about what they are doing? People who are not afraid to go into the unknown, try something entirely new.</p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>Every true success is built on a leap into the unknown. </p></blockquote><p>Everyone who has arrived somewhere meaningful, has been a beginner once. Stepping onto a path where the success is not guaranteed. But going anyway.</p><p>When we embody the fool, we are learning to be comfortable with discomfort, embodying the eternal explorer, learner. This is the prerequisite of creating and leading. People we admire are often great examples of fool archetype &#8211; Richard Branson, Jim Carrey, Lady Gaga. Maybe you don&#8217;t like them, but you can still admit and admire that their boldness, creativity and willingness to reinvent themselves and their work has made masterpieces of their lives.</p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>We all start this life as great fools. </p></blockquote><p>Look at kids. They are taking one leap after another. Not being afraid to fail, endlessly curious, open, testing, discovering. Following their inner pull and curiosity.</p><p>If we grow out of the fool, it does not mean we grow up. Rather it means we grow stagnant, fearful of the new, fearful of being a beginner in something, of not knowing yet. We grow fearful of growth and we stop flowing with life.&nbsp;</p><p>The fool keeps us alive, open and fully engaged with life as it meets us. It puts us on the path that is undiscovered and entirely ours. It leads us to live full, vibrant lives, where we feel connected with ourselves and the world every step of the way. It makes us discover and create things that only we could.&nbsp;</p><p>The post <a href="https://tiinaurm.com/en/archetypes-the-fool/">Archetypes: The fool</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
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		<title>Tarot gives you a wider lens for your life</title>
		<link>https://tiinaurm.com/en/tarot-gives-you-a-wider-lens-for-your-life/</link>
		
		<dc:creator><![CDATA[Tiina]]></dc:creator>
		<pubDate>Tue, 02 Jul 2024 15:37:47 +0000</pubDate>
				<category><![CDATA[Archetypes]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Subconscious]]></category>
		<category><![CDATA[Tarot]]></category>
		<guid isPermaLink="false">https://tiinaurm.com/?p=3112</guid>

					<description><![CDATA[<p>Tarot cards came into my life when I realized during a major crisis that my mind is a very good [&#8230;]</p>
<p>The post <a href="https://tiinaurm.com/en/tarot-gives-you-a-wider-lens-for-your-life/">Tarot gives you a wider lens for your life</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
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										<content:encoded><![CDATA[<p>Tarot cards came into my life when I realized during a major crisis that my mind is a very good helper in every area of ​​my life, but it is not always enough. Sometimes it is important to take a step back to see your life as a whole, to see your life as a journey. It also helps to find inner peace and clarity in more difficult stages and the sense of direction needed to make decisions.</p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>When we look at our life as a journey, we realize that it has its own key themes and challenges. Certain questions and situations come back to us again and again.</p></blockquote><p>When we understand what challenge and lesson they represent for us, it becomes clearer what we need to do to move through them and reach the next (developmental) stage in our life&#8217;s great journey.&nbsp;</p><p>I love to use the most classic Rider-Waite Tarot deck in my work, which is like a complete human journey and archetypal system. Each card, each character in this whole represents a certain piece of the mosaic of being human. Tarot, as a complete archetypal system, can reflect back to us our own unique and individual journey, help us understand where we are at the moment and what we need to move forward in the right direction.</p><figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="683" src="https://tiinaurm.com/wp-content/uploads/2023/11/jernau_epic_view_of_cosmic_intelligence_symbiosis_with_organic__f42562df-a0b6-4b6b-b3dc-fb86e302dc8f-1024x683.jpeg" alt="" class="wp-image-1547" srcset="https://tiinaurm.com/wp-content/uploads/2023/11/jernau_epic_view_of_cosmic_intelligence_symbiosis_with_organic__f42562df-a0b6-4b6b-b3dc-fb86e302dc8f-1024x683.jpeg 1024w, https://tiinaurm.com/wp-content/uploads/2023/11/jernau_epic_view_of_cosmic_intelligence_symbiosis_with_organic__f42562df-a0b6-4b6b-b3dc-fb86e302dc8f-600x400.jpeg 600w, https://tiinaurm.com/wp-content/uploads/2023/11/jernau_epic_view_of_cosmic_intelligence_symbiosis_with_organic__f42562df-a0b6-4b6b-b3dc-fb86e302dc8f-300x200.jpeg 300w, https://tiinaurm.com/wp-content/uploads/2023/11/jernau_epic_view_of_cosmic_intelligence_symbiosis_with_organic__f42562df-a0b6-4b6b-b3dc-fb86e302dc8f-768x512.jpeg 768w, https://tiinaurm.com/wp-content/uploads/2023/11/jernau_epic_view_of_cosmic_intelligence_symbiosis_with_organic__f42562df-a0b6-4b6b-b3dc-fb86e302dc8f.jpeg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><p>It seems to me that an indispensable component of working with cards is a mystical perception of the world, the recognition of the existence of some higher organizing force &#8211; in whatever way we perceive it (some god or goddess, primal energy, great spirit, guardian angels, ancestral spirits, etc.). Acknowledging and relying on this higher power creates a safe space for us to work with the cards as an archetypal system. It doesn&#8217;t matter who or what it is that we want to rely on in a spiritual sense, the important thing is that it has meaning for us and we trust it.&nbsp;</p><p>Another essential component in working with the cards is our body and energetic system. Our body talks to us all the time &#8211; if we start to consciously observe ourselves, we soon discover that many things we see or hear cause sensations and feelings in our body that are so fast that we cannot associate them with any analytical thought process. We see a visual or hear a single sentence and it creates inexplicably strong sensations in us &#8211; we feel a rush of energy, tingling in our hands and feet, feeling of hot or cold, etc. It is the way our body and energetic system constantly talks to us. Indicates that important information for us is hidden here &#8211; look more carefully and pay attention.&nbsp;</p><p>By using the cards in this way, we are in contact with a deep intuitive self-awareness as well as with the &#8216;higher&#8217; spheres at the same time. We open ourselves to the possibility that new information and insights about our place and role in the bigger picture enter our consciousness. It helps to open your eyes and perceive your life much more comprehensively.</p><p>A great Tarot session most likely won&#8217;t tell you anything you didn&#8217;t know before, but it will help you see the whole of your life more clearly, more connectedly, and more expansively. To place both rational and intuitive information in the right place, to see more clearly the connections between things, big directions and choices. All of this gives us inner peace and clarity and helps us understand what are the most authentic choices for us to live in the deepest harmony with ourselves.</p><p>The post <a href="https://tiinaurm.com/en/tarot-gives-you-a-wider-lens-for-your-life/">Tarot gives you a wider lens for your life</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
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		<title>The basic building blocks of a conscious relationship</title>
		<link>https://tiinaurm.com/en/the-basic-building-blocks-of-a-conscious-relationship/</link>
					<comments>https://tiinaurm.com/en/the-basic-building-blocks-of-a-conscious-relationship/#respond</comments>
		
		<dc:creator><![CDATA[Tiina]]></dc:creator>
		<pubDate>Sun, 11 Feb 2024 09:07:02 +0000</pubDate>
				<category><![CDATA[Relationships]]></category>
		<guid isPermaLink="false">https://tiinaurm.com/?p=1793</guid>

					<description><![CDATA[<p>Every relationship is as unique as the people in it, but there are universal steps that can help you move [&#8230;]</p>
<p>The post <a href="https://tiinaurm.com/en/the-basic-building-blocks-of-a-conscious-relationship/">The basic building blocks of a conscious relationship</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Every relationship is as unique as the people in it, but there are universal steps that can help you move further along the path of deepening your relationship. They help to build a conscious relationship based on truth, not illusion; on honesty, not pretence; on empathy, not judgement.</p><p>Living in a conscious relationship is healing and liberating. All the energy that was previously spent hiding the true self can now be harnessed to fulfill your dreams and to nurture and support yourself and your partner. This creates the deep sense of a safe home that each of us needs to live a long and happy life.</p><p>For many of us, this sense of a safe home is something we haven&#8217;t experienced even in childhood, but which we still expect and hope for in a lifelong relationship. Often believing that someone or something outside of us is to blame for the fact that we are still without it.</p><p>Honesty, respect, love</p><p>The core values of a conscious relationship are honesty, respect and love. These are what create a sacred space between two people. A space where both can be truly themselves, with all their dreams, quirks, fears and longings, because they have helped each other to open quietly to their true nature.</p><p>There are no power games in a conscious relationship. Or, if they do arise, they are quickly discovered and decisively dismissed. Conflict is neither avoided nor feared, but welcomed as a doorway to deeper understanding of self and each other.</p><p>With a partner&#8217;s love, the wounds of childhood or previous relationships can be healed, allowing us to become more whole, healed and increasingly authentic. A conscious relationship gives you the wings to live more courageously, more freely and more powerfully than you thought possible, because you have discovered your true dreams and strengths and moved through the inner obstacles.</p><p>We are the masters of our own lives and it is in our hands that we shape the relationships that matter most. Absent or unhappy parents influenced our lives in childhood, but as adults it is time to take responsibility &#8211; you are the full creator of your own reality.&nbsp;</p><p>Starting from the inner reality always.</p><p>An inevitable prerequisite for a conscious relationship is an agreement that everyone is responsible for their own well-being and emotions first &#8211; I am responsible for what happens in me, and you are responsible for what happens in you.</p><p>The classic formula in conflict is to respond when a partner touches a painful place inside us with their actions or words. Then you want to immediately make it clear to the other person that they behaved badly and should change. But instead of blaming, it&#8217;s worth looking inside yourself: why is this action or word really hurting me? Are there alternative interpretations of my partner’s words and actions? Am I 100% sure that I’m choosing the correct one? Is there a fear, an unrepaired wound or a self-defeating belief inside me that I should address? Is there anything I should do or change to shift this reality if it disturbs me so deeply? Taking offence and getting angry are active actions &#8211; you do it to yourself, not your partner.</p><p>It is also important to perceive whether your partner&#8217;s action was unintentional or intentional. Most of the time, we hurt each other out of ignorance or in self-defence. When the wound in us is activated, it requires a great deal of maturity and strength to remain empathic. But it is possible. Each of us has the power and the strength to decide how we respond to external stimuli. The more consciously we observe our own reactions and painful places, the easier and quicker it is for us to recognise what is really going on inside us and to focus our attention on ourselves &#8211; the place that needs to be acknowledged and healed. From the inside we can then move to the external world and start making necessary changes there. The harsh reality is that noone is perfect and forgiveness is necessary component of any relationship. But at the same time we are fully responsible for our own well-being and taking action where and when it is needed. Whether it is internal and/or external action.&nbsp;</p><p>A relationship develops when we are willing to work at it.</p><p>We need to let go of the belief that in the right relationship, everything comes easy. Yes, the chemistry between us and our shared interests and values are a great foundation, but to go far and deep together, sooner or later we need to consciously invest time and energy in the relationship.</p><p>Many of us are fascinated by the belief that if the partner is the one, everything will just work itself out, without effort. So we give up when the first bumps in the relationship appear. This pattern leads from one superficial relationship to another, where, after the honeymoon phase, there is only the sound of illusions being shattered, and it becomes clear that you cannot rely on each other to the end. In the end, only emptiness remains. Then they enter into a new relationship, hoping that this time things will work out.</p><p>This approach allows for a lifetime of partners and loves, and lessons to be learnt, but the real depths of the relationship and the sense of intimacy tend to remain elusive. If it&#8217;s a free and conscious choice for both parties, it&#8217;s a way of life. How far you are able to go in a relationship is directly related to how much work you are prepared to do &#8211; both with yourself and together. That&#8217;s why it&#8217;s a good idea to know each other&#8217;s attitudes from the start.</p><p>At the same time &#8211; it is fruitless to convince others to change, if they are not already motivated to address the issues that they are bringing to the shared table. But if you turn your focus and efforts towards yourself, working on the themes that are challenging you, a change for the better will be inevitable. The partner will have to start changing or addressing their complementary patterns or the relationship between you will change in other ways. Every relationship is a dynamic constellation where change in one part will inevitably lead to changes in the whole system.</p><p>The post <a href="https://tiinaurm.com/en/the-basic-building-blocks-of-a-conscious-relationship/">The basic building blocks of a conscious relationship</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
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		<title>Conscious relationship: How to map the values?</title>
		<link>https://tiinaurm.com/en/conscious-relationship-how-to-map-the-values/</link>
		
		<dc:creator><![CDATA[Tiina]]></dc:creator>
		<pubDate>Sun, 11 Feb 2024 08:44:13 +0000</pubDate>
				<category><![CDATA[Relationships]]></category>
		<category><![CDATA[relating]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[Values]]></category>
		<guid isPermaLink="false">https://tiinaurm.com/?p=1785</guid>

					<description><![CDATA[<p>At the beginning of a relationship, when you don&#8217;t really know each other, it&#8217;s easy to project your dream man-woman [&#8230;]</p>
<p>The post <a href="https://tiinaurm.com/en/conscious-relationship-how-to-map-the-values/">Conscious relationship: How to map the values?</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>At the beginning of a relationship, when you don&#8217;t really know each other, it&#8217;s easy to project your dream man-woman qualities onto your partner. But honeymoons inevitably come to an end. If the goal is to create something deep and lasting, the beginning of a relationship is the best time to start moving towards a conscious relationship.</p><p>The starting point is to map out your values &#8211; what are the important reference points and principles for both of you? Knowing your core values is an essential step in getting to know your partner.</p><p>Each of you should start by looking honestly inside yourself, and then write down on paper the 5-7 core values that you have lived by and want to continue to live by.</p><p>It’s important to really take time for this &#8211; you can both spend a week living your daily lives and observing yourselves, your thinking and acting patterns. When you get hurt or mad at someone or something &#8211; what is the underlying value issue here? When you are missing something or dreaming of something to happen &#8211; what is the value underneath that you are craving to meet? What are the everyday living principles that you hold dear and what values do they represent? During this time it might be tempting to share your thoughts and insights, but I would encourage you to really keep them to yourself and surrender to your personal process. That helps to ensure that the result of this work is truly authentic and not influenced by one another. </p><p>Do you have trouble defining your important values?&nbsp;</p><p>One way is to come up and look at the seemingly opposing pairs of values (for example: freedom and security, spontaneity and responsibility, dignity and playfulness, family and self-fulfilment) and think about what they mean to you in your daily life and more generally. How do you relate to them? What would be the most important ones that you need to have present in your life to be fulfilled and happy? What are the values that feel important but that you could let slide from time to time.&nbsp;</p><p>When both of you feel clear about your own values, it’s time to share and listen to each other. Give as many examples as you can, so that your partner can really get the idea of what you mean by each value and how it can be represented in your everyday life. Also, be sure to listen, judgment-free. This is not the time to take things personally &#8211; your partner is sharing about themselves and it has nothing to do with you. Being honest about your needs in this way with your partner is a vulnerable act and requires a great deal of respect and gentleness from the other. Be sure to give this grace to each other. </p><p>Values don’t have equal significance &#8211; we have a few that are crucially important and then some that are important but which can be compromised to an extent or sometimes. When putting both of your value lists side by side, you can immediately see what values are in sync, values that are common or very similar. Also, you can clearly see values that are important to one partner but not important to another. And then the third and more tricky ground is the part where the values contradict each other &#8211; this is the area for potential conflict, where you need to reach some kind of compromise or agreement so that you both can respect and give space to each other. </p><p>Knowing and respecting the core values of both ourselves and our partner will help us to navigate life&#8217;s bigger and smaller choices much better, and to consciously build a way of life that works for both of us. This means providing both ourselves and our partner with what we need to thrive, and understanding why our partner sometimes chooses differently from us.</p><p>For a happy relationship, therefore, partners do not need to be twins, but they do need to know what is most important to each other in life and try to live by that. Every day.</p><p>The post <a href="https://tiinaurm.com/en/conscious-relationship-how-to-map-the-values/">Conscious relationship: How to map the values?</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
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		<title>Enterprise: Three things not-to-do when building a strategy</title>
		<link>https://tiinaurm.com/en/enterprise-three-of-the-healthiest-strategies-to-adopt/</link>
		
		<dc:creator><![CDATA[Tiina]]></dc:creator>
		<pubDate>Sun, 11 Feb 2024 08:42:40 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[For Business]]></category>
		<guid isPermaLink="false">https://tiinaurm.com/?p=1783</guid>

					<description><![CDATA[<p>A good strategy helps to streamline the actions and to make sure all the resources are put to use in [&#8230;]</p>
<p>The post <a href="https://tiinaurm.com/en/enterprise-three-of-the-healthiest-strategies-to-adopt/">Enterprise: Three things not-to-do when building a strategy</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
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<p>A good strategy helps to streamline the actions and to make sure all the resources are put to use in the most efficient way, serving the end purpose. Without a strategy, there is no clarity about the destination and no clear vision of how to get there. Everyone seems to be doing something, but the question is: do these individual efforts align and create synergy? Does the right hand know what the left is doing and why?</p>
<p>A well-designed and executed strategy is like an airplane that helps the whole team to take off and move together towards the desired goal. It makes the team truly act and think as a unified system or organism and gives each member a clear sense of the purpose and significance of their contribution. To create an excellent strategy that serves those purposes, it&#8217;s advisable to avoid three very common strategic blunders.  </p>

<p>What are they?</p>

<p>Blunder number one: A strategy is made “up there” </p>

<p>The first blunder that is very typical (and in many ways understandable) is giving the responsibility of making the strategy only to a small circle of “smart minds”, i.e. not involving the rest of the team that has to later implement it.</p>
<p>Strategies are often born in small circles of the &#8216;smartest minds&#8217;. Giving key responsibilities to a small number of people to oversee the whole process is a logical move. The trouble starts when these few people are perceived to be smart enough to exclude everyone else and the rest of the team only sees the strategy when it is ready. It is then often very difficult to &#8216;sell&#8217; it to the wider team. It happens more often than not that in those cases many important facts and details have been overlooked, details that are well known to people who were not involved in the process.</p>
<p>A team that does not include the knowledge and perspective of their staff at all levels in such an important process will always operate below its true potential. </p>

<p>Designing the process of strategy development in a way that employees at all levels can provide input and buy-in, helps to nip two major challenges in a bud.</p>
<p>Firstly, these people immediately bring a much broader range of knowledge and perspectives to the table, which is essential for perceiving the reality in full detail and for not missing any crucial details. This broader scope of perspectives and knowledge is also incredible resource for troubleshooting and harvesting ideas throughout the process. The likelihood of success of a strategy which is designed while ignoring the realities and knowledge that rises from the day-to-day work, is greatly reduced.</p>
<p>Secondly, when involving the whole team into the process, the strategy becomes the brainchild of the whole team, and any misunderstandings, negotiations and clarifications can be dealt with in the strategy process. Once the strategy is finalized, it can therefore be implemented immediately, it is &#8216;everybody&#8217;s business&#8217; and there is no need to &#8216;sell&#8217; it to anyone internally. </p>

<p>Second blunder: I don&#8217;t know what I don&#8217;t know</p>

<p>Another very simple but extremely common mistake is not using all the information that is actually available to the organization when making a strategy. In addition to the previously mentioned information that sits in your team member&#8217;s heads, in their cognition, that comes through day-to-day work, there is often unused information that could come from different streams of data.</p>
<p>It is a good idea to visualise all the possible metrics that a company can have about its processes, their efficiency and effectiveness. The more accurate and comprehensive the baseline data, the better the quality of decisions within the strategy process. </p>

<p>Third blunder: Ready! Done! </p>

<p>The third potential downfall of the strategy process is so obvious and yet so common &#8211; once a strategy is ready, it is expected to magically start working. You go back to your normal work processes and the magical document called &#8216;strategy&#8217; gathers dust on a shelf. </p>

<p>An important part of the strategy process is to think through and agree on an implementation plan. With specific KPI-s, responsibilities and deadlines. Without a specific action plan that translates to everyday operations and accountability, the energy and work invested in the strategy process will be dissipated. Agreements on when and how the objectives, KPI-s and steps agreed in the strategy will be implemented, how often and how they will be reviewed are of a key importance. </p>

<p>To sum it all up &#8211; extensive and thoughtful involvement of people, proper groundwork and information gathering, and a detailed implementation plan are essential parts of the process of making a strategy work, to help get the most out of it for the business and the team.</p>
<p>I have witnessed many moments when issues that have been festering in organizations for years, causing inefficiencies and misunderstandings, are finally aired and clarified &#8211; there is finally a space created where all the relevant data and people come together, where team members really listen to each other and can then come up with solutions that really work.  </p>
<p>A shared vision is one of the most powerful motivators &#8211; and when it’s time for action, you want your whole team to be motivated and ready to contribute. </p>
<p>What have been the biggest lessons learned for you in the process of strategy making?</p>
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				</div><p>The post <a href="https://tiinaurm.com/en/enterprise-three-of-the-healthiest-strategies-to-adopt/">Enterprise: Three things not-to-do when building a strategy</a> appeared first on <a href="https://tiinaurm.com/en/">Tiina Urm</a>.</p>
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